Strategic Planning and Development (Masdar City tourism Perspective) - Essay

Strategic Planning and Development (Masdar City tourism Perspective) - Continued - Essay Example This paper will attempt to present a campaign plan for enhancing the tourism industry of Masdar City. Masdar City is a project and unit of Masdar, an Abu Dhabi-based renewable energy company of UAE. This company has planned and developed this city backed by green technologies (Masdar-a, n.d.). This beautiful city is a potential tourists’ destination and hence, it requires better campaign plan for promoting this city in the global travel and tourism industry. Therefore, its goal involves the campaign plan for Masdar City. As this paper deals with the formulation of campaigning plan for Masdar City, the goal of this paper is to develop Masdar City as the most attractive destination for the tourists, who want to spend their holidays in a green and healthy environment. B. Objectives In order to make the tasks more focused and well defined, specific objectives are very essential. In case of business development though marketing plans, there must be a set of objectives for each spec ific area. Objective provides a platform to achieve the overall and long term goal of an entire task. Hurd, Barcelona and Meldrum have defined objectives as â€Å"measurable steps to achieve goals† (Hurd, Barcelona and Meldrum, 2008, p.53). They have also focused on developing the smart objectives. The smart objectives must have some features i.e. â€Å"specific, measurable, agreed, realistic, timed† (Marinel, 2005, p.23). For enhancing the validity of this campaign plan, some specific objectives are framed to achieve long term goal of this campaign plan and these objectives are stated below. Before establishing a campaign plan, it necessary to obtain and analyze the feedbacks of internal publics i.e. employees and residents of Masdar city. These internal publics of Masdar and residents will be able to provide useful information for bringing further improvements. The internal publics must include the employees associated with the project of Masdar City development. Ext ernal publics are the potential tourists from the different countries of the world and these people will have proper knowledge of Masdar City’s features and location. Therefore, more than 50% of external publics of different countries must be made aware of the features of Masdar City within next three months. Currently, Masdar are using its websites and social networking sites to promote Masdar City. However, in order to compete in the global tourism market, it needs to increase the advertising frequency. Hence, it must increase its advertising activities and expenses by 75% within the end of next two months. The advertising medium should include television, social network sites, newspaper, hoardings etc. For better campaign planning, it is also necessary to target and specify the markets. The target market includes the different countries of the world from which tourists may visit Masdar City. Therefore, Masdar must conduct promotional programs in these target countries afte r finishing awareness programs. C. Strategies Formulation of strategies must take into consideration the overall goal and specific objectives of this campaign plan for Masdar City. Moreover, the different type of target publics is also an important factor in this process. UAE is emerging as a major tourist destination in the global tourism industry. Dubai has already become one of the most preferred destinations by the global tourists. Moreover,

Admission Essay Example | Topics and Well Written Essays - 500 words - 5

Admission - Essay Example My passion for law was converted in strong belief after I encountered a tragic incident in my childhood. One of my mother’s patients was working in a company which went bankrupt. This patient became miserable as he was not able to gain any security or financial help from the company. At the same time, he lacked the knowledge about the legal resources available to fight the company for his rights. Finally, the feeling of injustice, despair and insecurity drove him to commit suicide. This incidence shocked me to the core and my decision of pursuing law strengthened. I realized that people involved in the field of law can play a very crucial and important role in awakening people about their rights in the society. Law not only is influential in helping individuals in claiming their rights but also can help organizations and countries by developing awareness of justice in their citizens. These aspects of law made me to aspire to be an expert in the field of law. I also realized th at the injustice and the inhuman treatment suffered by innocent people in my country can be changed only with the help of law. I wanted to be a person who can bring happiness in lives of innocent people by fighting for their rights. As Oscar Wilde said â€Å"Some cause happiness wherever they go; others whenever they go.† The enthusiasm in learning law may have originated from immature and childlike idea, however, the desire to do the Juris Doctor (JD) programme in University of __ was a thoughtful decision as it is not only my interest but a stepping stone for the developmental needs for the future experience. Having a strong desire to study law was instrumental in me leaving Mainland China and come to an international city of Hong Kong, which was world-class in professionalism and opportunities, to study Bachelor Degree in_____. In the four-year study, I obtained a strong foundation in the major subjects like Policy Studies and Social

Discuss and Explain the plot and sub-plot Essay Example for Free

Discuss and Explain the plot and sub-plot Essay Metamorphosis is based around a central character called Gregor Samsa. He is a hard working young man who for a number of reasons, including pressure, he transforms into a beetle. There are other main characters in the play which include Greta Samsa, Mr. Samsa and Mrs Samsa, who are his sister, father and mother. The characters all enter one by one and each give a mime which depicts what their character is like at the current time. The characters then narrate as to what Gregor looks like during his transformation into a beetle, they say this in the third person. This is followed by a structured conversation between Gregor and his sister Greta. This conversation shows us that there are many close feeling between them, and that they have a close relationship. This relationship later on proves extremely necessary and important, as Greta is the only person who truly understands how Gregor feels when he turns into a beetle. Shortly after this conversation there comes a scene of repetition. This is where we see the demands that Gregor faces and the pressure he receives from his family; for he is the only person in family who sustains a job and therefore produces an income. An example of the repetition is, Gregor, Cash! Gregor, Shoes! Gregor, Cigars! Gregor, food! This repetitiveness emphasises the stress and anxiety that Gregor feels. The next scene is a complete antithesis to the previous scene. It is very naturalistic, and portrays a normal, every day conversation between the family. Here we learn about how hard Gregor has to work in order to keep his family in good health with the money he brings in. His mother tells him to go to sleep when he complains about being tired, but he tries to refuse as he is worried that he will get sacked and then the family will have no income. This shows his dedication to his job and how hard he works for his familys sake. Gregor in the morning begins to feel ill and this is where his transformation into a beetle begins. The family at this point cannot see Gregor, but they can hear him and realise that something is not right. Gregor refuses their entry into his room, and locks himself in, unsure what is happening to him, himself. By this time the family start to realise that he is late for work. The situation becomes worse though, as the introduction of a new character happens. The Chief Clerk, who is Gregors boss, arrives at the house. The chief clerk only cares about his money and he has come to the house to find out why Gregor is not at work. This makes the current situation more awkward. All of the family and the chief clerk himself try to enter the room, but Gregor who is ashamed and scared about his current physical state does not want them to enter. After much confusion and worry from the familys behalf, Gregor eventually opens the door. When the family see the sight of him and notice how grotesque he looks they greet him with fear and loathing. Shoo! Get back. The beginning of the next scene sees the family, including Gregor talking about Gregor in the third person, about how much anguish and pain he feels. The family, with the omission of Gregor then begin to talk in a worried and confused tone, about what to feed him, how to feed him and when to feed him. We then get a flash back to what it used to be like in the mornings, how Gregor would drink his milk and be off to work in a cheery mood. The play continues; and Gregors room is cleaned out. Leave it! he shouts, as he tries to protect his belongings his only companions. The next scene is an evening scene, where again, Gregor reminisces about the distant past. He complains about she milk, saying he doesnt like it anymore, its revolting. This again accentuates his transformation: the only human aspect of Gregor is that he appears to be able to speak. Mr. Samsa, previously unemployed because of Gregors income, gets a job. The family surround him and bombard him with compliments: entitles you to look like a general. This shows how the family are doing their best to move on. We, as actors, are told the next scene is almost entitled Optimism. This immediately portrays a feeling of hope and desire for their lives to be normal. This, however, is also the scene where Mr Samsa completely loses control and hurls an apple at this son, which sinks into him, shouting, Back! Back! Back! Back! The audience is then invited into Gregors dream, followed by Phase Three. This phase begins with another flashback of previous life. Time to get up for work, Gregor. The scene quickens until the usual repetitive rush is sounded: Lodgers, Cash! Lodgers, Shoes Lodgers, Beer! This is where we met three lodgers, who are pompous and exact. They are demanding until they meet Gregor, who is b now a grotesque and unpleasant sight. They argue and leave. This seems to be the final straw, and the family are now conscious that this cannot go on any more. Greta, who so far has been Gregors guardian angel, distances herself and leaves him. Mrs Samsa, always there for her son, a maternal figure, sees her son, and after he whispers, Free free, she says, Dead, and thanks God in advance for taking care of him. Metamorphosis ends optimistically. Greta re-appears, and the family tell the audience how beautiful their daughter is, and how their life seems to be happy. Theyre doing everything they can to forget Gregor, and push on with their lives. Metamorphosis is a complicated, unusual play with many hidden meanings. It focuses on family life, pressure and expectation; how throughout our lives, we are always being ridden with demands. Berkoff uses these themes extremely well to create a visual masterpiece of the uppermost class.

Critical Review of Henkel (2014)

Critical Review of Henkel (2014) Review of â€Å"Point and shoot memories: The influence of taking photos on memory for a museum tour† by Henkel Introduction In psychology, it is important to review literature critically. Questions require to be asked of all research, both prior and subsequent to publishing. Matters such as justification for the research, the approach taken to carry out the research, the results of the research and its generalizability all require to be examined in order to establish whether the findings are worthwhile and reliable. This essay will take such an approach and critically analyse a recent study carried out by Henkel (2014). The article, published in Psychological Science, will be reviewed with any shortcomings addressed and suggestions made for improvement. Overview of paper Henkel (2014)suggests that photography is a common pastime, with more than three billion photographs having been taken in 2012. Citing a variety of evidence, Henkel (2014) suggests that the review of photographs can assist with the retrieval and activation of memories. This applies to both healthy individuals (Hodges, Berry, Wood, 2011) as well as people with specific pathologies (Berry et al., 2007; Loveday Conway, 2011). With the foregoing in mind, it is proposed that research to date has not elucidated how the conscious taking of a photograph affects the subsequent memory of what has been captured. The hypothesis proposed is two-tailed and suggests that memory performance following the taking of a photograph will either be improved, or impaired. In order to investigate this question, Henkel carried out two relatively simple experiments in which participants were required to carry out a visit to a museum. In the first experiment, participants were divided into two separate groups and requested to either view or take photographs of specific objects in the museum, such that all objects were both viewed and photographed once. Subsequent to the visit, participants were given an assessment of their memory for both the location of the objects and the objects themselves by means of a free recall test, followed by a recall test based on a list of object names. In addition to the object name recall test, participants were required to indicate their confidence in the accuracy of their responses. Finally, a recall test was administered to participants based on photographs of objects. Across all recall tests, participants were required to indicate whether the object in question had been observed, photographed or had not been part of the tour. Results suggest that photographing an object has a negative impact on a person’s memory for that object, although participants could remember whether an object had been photographed or viewed at better than chance levels. Participants were, however, better at remembering objects from a photographic cue, as opposed to a name cue. Following the first experiment, some further questions were raised in connection with the procedure and a second experiment took place with a view to clarifying these. The procedure in the second experiment was broadly similar, although objects on the tour were split into three groups requiring them to be photographed in full, in part, or viewed, such that all objects were photographed in full, in part and viewed once. The post-visit memory tests administered to participants were similar, with the exception that participants did not participate in the free recall test. In the name recall test, participants were required to answer two questions about the object and in the event that a specific part of the object had been photographed, a question was asked about that part, as well as a more general question about the object. Results replicated those of the first experiment, in that there was an impairment effect of taking a photograph generally, as well as the previous observation that memory for whether an object had been photographed or viewed was better than chance. In contrast, when an object had a specific part photographed, memory for that part , as well as the object more generally, was improved. Methodological comments Participants In experiment 1, it is noted that two thirds of participants had indicated a previous visit to the museum in question, although not within the month prior to the experiment. No such note is made in respect of the participants in experiment 2. This may be an oversight, or it may be that all of the participants in experiment 2 are, in fact, naà ¯ve participants. In the event that this is an oversight, the simplest resolution would have been to insert a line in the original manuscript to identify how many participants in experiment 2 had previously visited the museum. In the event that all participants in experiment 2 were naà ¯ve, it may prove problematic when comparing the two experiments. Ideally, all participants in this sort of experiment should be naà ¯ve, as a previous visit to the museum may give those participants a memory advantage over those who have not visited. It is unclear how this may have affected the results of the experiments, but future experiments of this nature may look to deal with participants with a previous experience by using a quasi-experimental design (Bryman, 2008). Such a design would allow for participants’ previous experience to be catered for, although the negative impact of such a design is that causality cannot be fully inferred from the results (Bryman, 2008). Method of recording accuracy of memory recall When recording participants’ responses in experiment 1, a free recall test was used initially, followed by tests to measure recall prompted by a name or a photograph. The photograph prompt recall task is well explained in the paper and does not require attention here. Unfortunately, detail relating to the free recall task is slightly less clear. Participants were requested to recall the names of objects on the museum tour, indicating whether they had been observed or photographed. Where an object name could not be remembered, participants were requested to write a brief description of the object. The major issue with this particular aspect of the experiment is that no detail is provided in respect of how the descriptive element of this task was assessed. In the circumstances, it may have been a better option to have only graded responses dichotomously, ensuring that responses where the participant cannot remember the object are graded as such. This appears to be how the data h as been coded here, although no information is provided in respect of a cut off point for remembered or forgotten where the name cannot be remembered by the participant. In respect of the named recall task, there appears to be no requirement for participants to grade their confidence in the accuracy of their responses, as this data is neither referred to anywhere else in the paper, nor statistically analysed. It is unclear why this particular task was required as the paper makes no reference to participants’ confidence in their memories. As the task does not appear to be completed in experiment 2, one could ponder whether it was actually necessary for experiment 1. Suitability of statistical tests It is well documented that the ANOVA omnibus test is not suitable for data which are proportional in nature due to the fact that the data is restricted by fixed boundaries of 0 and 1 and the error does not follow a normal distribution, amongst other reasons (Crawley, 2005; Field, 2009). In Henkel’s (2014) study, the data in both experiments is measured by way of response frequency which is subsequently converted to proportions. It would appear that an ANOVA is therefore not the most appropriate statistical test. In order to rectify this issue, there are three possibilities. The first possibility is to transform the data, using a procedure such as the arc sine transformation, which has the effect of normalising the error distribution (Crawley, 2005). Transforming the data makes it more appropriate for use in an ANOVA, although care still requires to be taken with interpretation of results. It is not clear from Henkel’s (2014) article whether a transformation has been car ried out on the data and on the basis that it is not noted in the article, it must be assumed that no such transformation has been completed. In the event that a transformation has been carried out on the data, the article should have a note to this effect in order to avoid confusion for the reader. A second proposal to deal with the data would be to carry out a logistic regression, which is a suitable method to use on binomially distributed data, such as proportional data (Crawley, 2005; Field, 2009). Using a logistic regression would allow the researched to make predictions about the impact of taking photographs on subsequent memory, however it would not allow inferences of causality to be drawn. In addition, problems with generalisability of results would also arise, as a logistic regression is not assumed to be valid for predictions which do not apply to the dataset (Crawley, 2005; Field, 2009). The final suggestion for rectification of the problems with statistical procedure is to avoid using proportional data altogether and measure simple response frequencies. This would require a change in the statistical test used for the experiments to the chi-squared test for independence (Pearson, 1900). Again, the main issue with this course of action is that it would no longer be po ssible for the experiment to indicate causality, as the chi-squared test is correlational in nature. Nonetheless, this may be an appropriate course of action with a view to prompting further research in relation to memory for items which have been photographed and the causal effect of taking such photographs. General comments Introduction The introduction is concise and follows a clear, coherent structure. The reasons for the research question and subsequent experiment are clearly detailed. Experiment 1 Aside from the issues identified in the previous section, the methods section is clear, coherent and concise. Whilst not everything required for a replication is included, with some minor additions, the relevant information would be available. At the foot of the results and discussion section (p.398), results of a Source x Retrieval Cue ANOVA are reported without any statistics quoted. The statistics are reported in respect of an interaction, but not for the main effects. It may be that the main effects are not statistically significant, however, for the purposes of clarity, it would be better for them to be reported here. Experiment 2 The rationale behind experiment 2 follows on from experiment 1. The background is clearly and concisely laid out and seems logical. Other than the issues noted previously in respect of methodology, no further problems are noted in respect of the methods applied in the experiment. General discussion In the final paragraph of the general discussion (p. 401) the results are discussed outwith the parameters of the experiments in, one would assume, an attempt to generalise the results more widely. The final sentence appears to make a claim relating to interacting with photos and the effect of interaction on memory. Whilst previous evidence is referred to, it is not clear how this assertion can be made from the results of this experiment, as no attempts were made to show the effect of interaction with photographs on memory. It may be that this conclusion should be revised in order to make a better fit with the results of the experiment. Conclusion In summary, this study appears to be novel and timely, following from and adding to recent research findings. There is a defined gap in the literature in relation to the focus of the study which could be addressed by it. In addition the study may provoke future research into photographs and memory in the social environment, outwith the scenario of a museum visit, which will allow further generalisation of the findings. Despite the issues identified in relation to methodology, the article is well written and the research generally well designed. With a few minor tweaks in relation to statistical tests and provision of further information for the purposes of replication, the article could be improved further. Nonetheless, this series of experiments is novel, appropriate, timely, and adds to the current understanding of memory in relation to photographs more generally. References Berry, E., Kapur, N., Williams, L., Hodges, S., Watson, P., Smyth, G., †¦ Wood, K. (2007). The use of a wearable camera, SenseCam, as a pictorial diary to improve autobiographical memory in a patient with limbic encephalitis: A preliminary report. Neuropsychological Rehabilitation, 17, 582–601. Bryman, A. (2008). Social Research Methods (3rd Ed.). Oxford: Oxford University Press. Crawley, M. J. (2005). Statistics: An Introduction Using R. Chichester: Wiley. Field, A. (2009). Discovering Statistics Using SPSS (3rd Ed.). London: Sage. Henkel, L. A. (2014). Point-and-shoot memories: the influence of taking photos on memory for a museum tour. Psychological Science, 25, 396–402. Hodges, S., Berry, E., Wood, K. (2011). SenseCamà ¢Ã¢â€š ¬Ã‚ ¯: A wearable camera which stimulates and rehabilitates autobiographical memory. Memory, 19, 685–696. Loveday, C., Conway, M. A. (2011). Using SenseCam with an amnesic patient: Accessing inaccessible everyday memories. Memory, 19, 697–704. Pearson, K. (1900). On the criterion that a given system of deviations from the probable in the case of a correlated system of variables is such that it can be reasonably supposed to have arisen from random sampling. Philosophical Magazine, 50(5), 157–175.

Character Manipulation in The Rise of Silas Lapham Essay -- Rise Silas

Character Manipulation in Howells' The Rise of Silas Lapham  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      Of all the characters who undergo change in The Rise of Silas Lapham, Lapham's change is the only one looked upon in a positive light by the narrator. William Dean Howells uses the corruption of other characters to promote Lapham's newfound morality and reinforce his ultimate triumph. Before Lapham's financial ruin, he is the only character with fault. Yet as his world crumbles, so does the credibility and innocence of his wife, two daughters, and former partner, Mr. Rogers. At the same time, the very catalyst of Lapham's ruin exonerates him. This allows Howells to reinforce Lapham's ultimate rise in the novel, despite his financial and social failures.    While Silas Lapham's character shines of perfect success in the book's opening interview, we soon learn of the fault that will lead to his ruin. In a time when his company needed help, Lapham used Mr. Rogers for his capital, then pushed him out of the company once back on his feet. Mrs. Lapham holds the strongest position towards Silas' treatment of Mr. Rogers: "No; you had better face the truth, Silas. It was no chance at all. You crowded him out. A man that had saved you! No, you had got greedy, Silas. You had made your paint your god, and you couldn't bear to let anybody else share in its blessings."(45) She believes that his treatment of Rogers is the only fault in his character, and is satisfied when he finally makes good on it by lending money to Rogers when asked. Despite his efforts to resolve the matter, Lapham refuses to admit his guilt. But the narrator tells us he is guilty*, and Silas admits feeling relieved after working it out: "'Well, I don't know when it's done me so much ... ...ng Lapham's upward motion cannot be accidental. Lapham needed his wife to nag at him about Rogers, and needed Rogers to be a "rascal" to start the events which lead to his rise. Lapham needed his daughters' distraction to ensure his lack of support and need for complete self-sufficiency during his hardships, as well as its incorporation of the Corey family to justify his involvement and failure with "society." Howells creates a plot in which Lapham figuratively steps on the other characters in order to rise.    Works Cited and Consulted Carter, Everett. Howells and the Age of Realism. Hamden, Conn.: Arcton Books, 1966 Howells, William Dean. The Rise of Silas Lapham. 1885. Harmondsworth: Penguin, 1988 Van Wyck, Brooks. Howells His Life and World. Dutton, 1959. Wagenknecht, Edward. W.D. Howells The Friendly Eye. New York: Oxford University Press, 1969

Frank Liszt Essay -- essays research papers

Franz Liszt was born on October 22, 1811 and lived until July 31, 1886. He was taught the piano by his father and then Czerny (Vienna, 1822-1823), making himself known as a remarkable concert artist by the age of 12. In Paris he studied theory and composition with Reicha and Paer; he wrote an opera and bravura piano pieces and went on tours in France, Switzerland and England before his bad health and religious doubt made him rethink his career. Intellectual growth came through literature, and the urge to create through hearing opera and especially Paganini, whose influence effected Liszt. He eagerly transferred to the piano in original works and operatic fantasias. Meanwhile he gave lessons and began his stormy relationship (1833-1844) with the (married) Countess Marie d'Agoult. They lived in Switzerland and Italy and had three children. He gave concerts in Paris, maintaining his legendary reputation, and published some essays, but was active chiefly as a composer (Annees de pèlerinage). To help raise funds for the Bonn Beethoven monument, he resumed the life of a travelling virtuoso (1839-1847); he was admired everywhere, from Ireland to Turkey, Portugal to Russia. In 1848, he took up a full-time job conducting post at the Weimar court. Living with Princess Carolyne Sayn-Wittgenstein, he wrote or revised most of the major works for which he is known, conducted new operas by Wagner, Berlioz and Verdi and, as the teacher of Hans von Bülow and ot...

Mens Warehouse

David walks into the Men's Warehouse store. He is getting married. No big fan fare here; no entourage to assist him as his fiance had experienced. David explains his purpose for shopping to Joe, the store sales rep. Joe begin to ask questions as he pull a few looks together that he believes David would like. Joe and David talk and laugh as they find the perfect look David wanted for his big day; Joe was proud – another customer satisfied. David walked out about an hour later knowing he would kook good for his wedding.He felt good George Simmer is known for his classic line, Your goanna like the way you look, I guarantee it†. This is the Men's Warehouse creed. Their emphasis on quality clothes and customer service in their stores has provided them a steady stream of success. However, they don't measure their success by earning growth, geographic expansion or consistent return for investors, although they could have. They measure their success in levels of excellence In cu stomer service, employee enthusiasm and customer loyalty In Dalton to the other uncial measures that are required by successful businesses (Denominator, 2006).The backbone of the Men's Warehouse organizational and financial success falls on their desire to uphold a culture that is based on customer loyalty and employee satisfaction. The purpose of this paper is to identify and discuss the cultural metaphor that the Men's Warehouse has embraced. An organization's culture Like any other culture can be defined by the pattern of development reflected in an organizations system of knowledge, Ideology, values. Laws and day-to-day rituals (Morgan, 2006). However it is more than Just a list of rules required as well. It's a symbolic significance commonality that is shared amongst a group.Culture is not something that can be measured but it is a formed of lived experience created by all within it. Creating a positive organization culture takes work from the top down as Men's Warehouse has su ccessfully demonstrated. Organizations such as the Men's Warehouse benefit from operating from a Cultural Metaphor for many reasons. The cultural metaphor directs attention to the symbolic significance of almost every aspect of organizational life (Morgan, 2006). The activities have more meaning for the employees. For example, suiting someone for their wedding is not a normal shopping trip.It is exciting and stressful. Customers will want to get advice from a tuxedo expert who can help them look their absolute best. Also, if fashion is your passion as an employee you are excited to assist In such a wonderful occasion and Knowingly accept ten responsibility Tort ten customers experience as well. It also holds individuals accountable because it makes them own their impact on the way things are and shows that it is their responsibility to change when appropriate (Morgan, 2006). This is demonstrated at the Men's Warehouse from their top down approach to satisfying customers.Simmer state d in his company overview that â€Å"we are not content to merely satisfy them. We win them over completely. This is not so much the results of rigorous training as it is the result of the unique Mess Warehouse culture that runs from the top down through all our operation†. (Denominator, 2006). Having the authority to do what is necessary to make sure a customer leaves happy allows employees to feel empowered. It is not mistake that in 2006, Men's Warehouse was ranked in Fortune's Magazine list as one of the â€Å"100 Best Companies to Work For† (Denominator, 2006).This was based on the policies and culture of the company and satisfaction and opinions of the employees. The Men's Warehouse prides itself on its culture of collegiality, and repeatable consistent customer service, and knows that one will create the other; both require employees to be authentic and pleasant. Men's Warehouse believes that when a workforce is treated with respect and encouragement, there's no limit to where it can take the company (Denominator, 2006). Happy employees' are more authentic and allows for customer to have an experience that they can feel.Customers who experience the Men's Warehouse culture of excellent customer service, empowered happy employees that creates an environment that is service oriented and authentic which fosters repeatable business. Are always going to come back.. In turn, great service almost always fosters repeatable business. This type of interaction creates a cultural enactment that allows for a positive shared reality for both, employees and customers. The Men's Warehouse embracement of the cultural metaphor is a great example of how culture can create loyalty within organizations. The backbone of the Men's