MARKETING ANALYSIS PROJECT Assignment Example | Topics and Well Written Essays - 1500 words

MARKETING ANALYSIS PROJECT - Assignment Example Most assuredly, marketing mix entails a four P marketing strategy that involves price strategy, placement, product development, and promotion (Goi 2009, p. 1-4). Methodology This paper will do a market analysis of a major British Company, Costa Coffee and most specifically analyze the marketing mix that the company adopted since 2009. In doing this, I will analyze the advantages and disadvantages of implementing an integrated marketing mix as well as the challenges and opportunities that influence marketing decisions and prevent Costa Coffee from attaining a competitive advantage. Main Findings Marketing mix translates marketing planning into practice in establishing an effective marketing strategy. The managers adopt marketing mix to suit consumers’ needs and develop long-term and short-term marketing programs that will suit the company’s objectives. Indeed, marketing mix is a powerful marketing concept that enhances marketing, derives a firm’s competitive advan tage, ensures delegation of marketing responsibilities, and separates marketing from other activities in a firm (Goi 2009, p. 1-4). Moreover, marketing mix helps in trading off the benefits of one’s competitive strengths in the marketing mix against the benefits of her competitors. Notably, the marketing mix adopted by accompany depends on available resources, customer’s needs, and market forces. ... The Italian brothers Bruno and Sergio Costa founded the company in 1971 but Whitbread took it over in 1995 (Poulter 2013, p. 1). The headquarters of Costa Coffee is at Dunstable, United Kingdom. Indeed, the company has more than 1,700 stores across 28 countries in the world. Moreover, the company operates more than 1,200 outlets in UK and 2,500 Costa Express vending facilities to increase its presence in the coffee market (Costa Coffee 2013, p. 1). Costa Coffee was the second largest coffeehouse chain in the world after Starbucks but the situation changed in 2010 when Costa Coffee became the UK’s biggest coffee chain. As such, Costa Coffee is now the largest and fastest growing coffee shop chain in the UK. Additionally, the company has benefitted from a customer backlash against Starbucks to gain a customer base of more than 4 million customers a week (Bowers 2012, p. 1). Indeed, Starbucks had disputable tax affairs that emanated from paying little or no corporation tax despit e its huge sales turnover. The company also has a foundation, Costa Foundation that helps communities to grow (Costa Coffee 2013, p. 1). Most importantly is the fact that the company’s global recognition is on an increasing trend and the company is seeking to establish its presence into new markets. As such, the company’s marketing strategy is very fundamental. Ideally, the presence of few market barriers necessitates the company to use effective marketing strategies to remain visible and viable in the market. It is quite notable that marketing will entail predicting the customers’ needs and seeking to satisfy those needs with an aim of boosting sales and creating a competitive advantage. As such, Costa Coffee adopts a marketing mix that will ensure the development of products that

Tort Law Essay Example | Topics and Well Written Essays - 3000 words

Tort Law - Essay Example Furthermore, the law of tort does not recognize any type of injury as a foundation of claim. For instance, tort law does not recognize an injury suffered during a football match. The reason behind this is lack of the legal duty on any individual player. Tort classifies duties into two general categories: The duties not to injure ‘full stop’-regarding the commission of activities that the law recognizes as hazardous; and the duties not to injure negligently, recklessly, or intentionally. Strict liability regulates the behaviors observed in the former instance of duties, while fault liability governs the conduct in the later form of duties (Elliot & Quinn 2007). A Brief From: To: Date: CASE 1 Facts Diane owns a garden centre in a rural area. She specializes in the growing and selling orchids, which need to be reared in a extremely warm climate. She constructed a number of greenhouses which are all heated with large storage tanks containing heating oil. Due to internal corr osion of the tanks, the oil escapes and contaminates some vegetables growing on a farm belonging to Juliana, her neighbor. The oil also escapes onto the public highway and Juliana, who is driving along the road at the time, skids and crashes her car. She suffers a cut and a broken arm. Issues 1- What are the elements of the rule in Ryland v Fletcher? Whether there is a possibility that she could sue under this rule or not 2- What type of damage is recoverable under this rule? 3- How is the liability for fire assessed? 4- What are the elements for private nuisance? Does she, as a neighbor, has a possibility of being successful in this course of action? 5- What damages are... The rule of Ryland against Fletcher concerns strict liability. It states that when a person occupying a piece of land uses something on it, which can lead to damage to its escape and keeps it permanently on land, will be responsible for any damage that may arise as a result of the escape. This rule usually includes rescuing many things, such as poisonous vegetation, electricity, couples and even harmful people. It is applicable in the following necessary conditions: first, there must be an exit from the defendant's land to a place outside his occupation. Secondly, the use of land should be normal, taking into account all the circumstances. It does not matter whether a person knows or does not know about the danger at the time when he brings dangerous things to his land and uses them. However, a person is not liable for damage if The damage results from the action of God, that is, actions that can not be prevented by any amount of human foresight or care; If the occurrence occurs as a result of the plaintiff's own fault; And in case of artificial work, supported both in favor of the plaintiff and the defendant. It is extremely important to note that Reyland sued Fletcher because of Fletcher's negligence; He himself was not careless, as he hired competent contractors to build a reservoir. He was not even aware of the mess from the contractors. It was contractors who were careless, not acting immediately, to prevent future losses that might arise as a result of the disorder they discovered.